Case Study 8 – Security technology – Japanese company expanding business in Europe

Home » Case Study 8 - Security technology - Japanese company expanding business in Europe

Situation

• Japanese company with unique next generation security camera technology
• Wanting to enter the European market, no experience or resources
• Looking to make contact with UK, German and Italian local authorities
• Wanting to get technology listed on approved specifications

Action

• Researched the market and compiled a picture of the relevant business landscape
• Developed channels to key contacts in decision making process
• Introduced technology and dealt with first line enquiries

Result

• Successful engagement with the right target contact people
• Complete eco system set up, with local distributor and trading house in place
• Negotiations underway for inclusion in specification for large public authority contract