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Case Study 8 – Security technology – Japanese company expanding business in Europe


  • Japanese company with unique next generation security camera technology
  • Wanting to enter the European market, no experience or resources
  • Looking to make contact with UK, German and Italian local authorities
  • Wanting to get technology listed on approved specifications


  • Researched the market and compiled a picture of the relevant business landscape
  • Developed channels to key contacts in decision making process
  • Introduced technology and dealt with first line enquiries


  • Successful engagement with the right target contact people
  • Complete eco system set up, with local distributor and trading house in place
  • Negotiations underway for inclusion in specification for large public authority contract