Case Study 6 – Media – German / US Company evaluating Japanese Market

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Situation

• Client new to market with innovative technology
• Wanted to establish the potential business opportunity in Japan
• Wanted to understand the technical complexities of the market

Action

• Carried out a proactive research campaign to establish the dynamics of the Japanese market for client
• Set up a TV monitoring PC in our Japan office, with remote access from Germany and USA – a technically complex challenge
• Assisted client to evaluate Japanese TV from overseas locations

Result

• Project succeeded and technical results achieved
• Client developed relationship with Japanese media company as a result