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Case Study 6 – Media – German / US Company evaluating Japanese Market


  • Client new to market with innovative technology
  • Wanted to establish the potential business opportunity in Japan
  • Wanted to understand the technical complexities of the market


  • Carried out a proactive research campaign to establish the dynamics of the Japanese market for client
  • Set up a TV monitoring PC in our Japan office, with remote access from Germany and USA – a technically complex challenge
  • Assisted client to evaluate Japanese TV from overseas locations


  • Project succeeded and technical results achieved
  • Client developed relationship with Japanese media company as a result