Case Study 3 – Technology – UK Company developing business in Japan

Home » Case Study 3 - Technology - UK Company developing business in Japan

Situation

• Client new to market with innovative technology
• Wanting to grow business in Japan maintaining tight budget control
• Needing local support on the ground in Japan
• Targeting medical, security and consumer product areas

Action

• Y1 – Made introductions and presentations to target companies
• Y2 – First significant contracts won, increased resources for client in Japan
• Y3 – Hired dedicated full time sales manager, further contracts won
• Y3 – Hired dedicated sales engineer in Japan
• Y3 – Set up ‘virtual’ local office in Japan for client

Result

• Numerous significant revenue contracts won with Japanese customers
• Sony, Sharp, Nikon, Olympus, Sanyo, Sony Ericsson adopted technology
• Local presence set up and running, by organic growth
• Significant revenue generated for client from Japan