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Case Study 3 – Technology – UK Company developing business in Japan


  • Client new to market with innovative technology
  • Wanting to grow business in Japan maintaining tight budget control
  • Needing local support on the ground in Japan
  • Targeting medical, security and consumer product areas


  • Y1 – Made introductions and presentations to target companies
  • Y2 – First significant contracts won, increased resources for client in Japan
  • Y3 – Hired dedicated full time sales manager, further contracts won
  • Y3 – Hired dedicated sales engineer in Japan
  • Y3 – Set up ‘virtual’ local office in Japan for client


  • Numerous significant revenue contracts won with Japanese customers
  • Sony, Sharp, Nikon, Olympus, Sanyo, Sony Ericsson adopted technology
  • Local presence set up and running, by organic growth
  • Significant revenue generated for client from Japan