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Case Study 5 – Technology – UK/US Company developing business in Japan


  • Client working hard on Japanese market, but struggling to make real impact and get results/feedback.
  • Unsure of how to break through to the next step in Japan
  • Wanting to develop long term business in the market with Japanese partners


  • Evaluated previous business activities and relationships
  • Developed and implemented a new ‘push pull’ strategy in Japan, touching all parts of the Eco system
  • Increased resources in Japan as the business developed, and more Japanese companies became interested.
  • Created a top 10 list of potential exclusive license partners, and carried out a focussed campaign
  • Narrowed the list, step by step and identified two potential partners
  • Facilitated visits to the UK by potential Japanese licensees
  • Moved the process to successful closure


  • A Multi-Million Dollar license deal closed with major Japanese company on behalf of our client.
  • Created market demand for the products
  • Long term business relationship with Japanese company secured