Case Study 5 – Technology – UK/US Company developing business in Japan

Home » Case Study 5 - Technology - UK/US Company developing business in Japan

Situation

• Client working hard on Japanese market, but struggling to make real impact and get results/feedback.
• Unsure of how to break through to the next step in Japan
• Wanting to develop long term business in the market with Japanese partners

Action

• Evaluated previous business activities and relationships
• Developed and implemented a new ‘push pull’ strategy in Japan, touching all parts of the Eco system
• Increased resources in Japan as the business developed, and more Japanese companies became interested.
• Created a top 10 list of potential exclusive license partners, and carried out a focussed campaign
• Narrowed the list, step by step and identified two potential partners
• Facilitated visits to the UK by potential Japanese licensees
• Moved the process to successful closure

Result

• A Multi-Million Dollar license deal closed with major Japanese company on behalf of our client.
• Created market demand for the products
• Long term business relationship with Japanese company secured