Business Link Japan partnered with UKTI, emda, the Transport iNet, and the EU to organise an event focussing on the motorsports opportunities in Japan.
A variety of interesting speakers were recruited including Nick Fry CEO of Brawn F1 and former CEO of Honda F1, Richard Phillips MD of Silverstone Circuit, and Philip McKenzie, motorsports specialist from the British Embassy in Japan.
BLJ arranged sponsorship, booked the venue and undertook a marketing campaign resulting in 40 companies attending the event.
Visit our facebook page to view images from this event: http://www.facebook.com/BusinessLinkJapan