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2013 Sept – ad:tech Tokyo




Your opportunity to participate in the UKTI Digital Mission to Japan, with the opportunity to exhibit at ad:tech Tokyo

LATEST NEWS – 2nd August ….. Only 1 place left on this mission, contact us quickly if you are interested.

TopTrade Mission to ad:tech Tokyo 2013

The British Embassy Tokyo will have a booth at ad:tech Tokyo, offering the opportunity for 8 innovative UK companies to exhibit and participate in the largest digital marketing conference in Asia.

  • Trade mission to Japan to coincide with event
  • Exhibit at the Embassy booth
  • Opportunity to meet with key potential Japanese partners/customers
  • Opportunity  to participate in a panel discussion at the show

About ad:tech Tokyo 2013

Date: 18-19 September 2013

Venue: Tokyo International Forum


ad:tech is the world largest exhibition & conference on digital marketing, which has taken place in several cities including London,  New York, Sydney, Melbourne, San Francisco, Singapore and New Delhi for the past decade.

ad:tech Tokyo is the biggest trade fair on advertising/marketing in Asia. This international event is exhibited by both domestic and international players who provide services, technologies and solutions in digital marketing. In 2012, 104 companies exhibited at the show, which was attended by 11,856 people from more than 1,800 companies.

Many leading companies are the members of ad:tech Tokyo advisory board; Asatsu DK, Adobe, Kao, Google, GREE, KDDI, Cyber Agent, Shiseido, Shogakkan, TBS(channel 6), TV Asahi(channel 5), Dentsu, Nissan, Nikkei, Japan Coca Cola, Nippon Television(channel 4), Microsoft, Net rating, Hakuhodo, Video Research, Fuji Television(channel 8), Yahoo and McCann Erikson.

One of the features of ad:tech Tokyo is the fact that a large number of attendees are decision makers, so the event was not just a conference or a trade show, but a place for real business discussions.

TopDigital marketing/advertisement in Japan

  • The market size of the Internet advertisement (including PC, smart phone, tablet) in the Japanese market in 2012 was about £5.78 billion, 7.7% increase from the previous year (No 2 in size after the US).
  • Especially, advertisement in smart phone in 2012 reached £570 million, 343.8% in market size compared with the previous year.
  • As background, the number of smart phone subscribers in Japan exceeded over 30 million units in 2011, and the demand for promoting apps on smart phone rapidly increased. The number reached 40 million units in 2012, and the smart phone advertising market is dramatically growing in Japan.
  • Japan is No.2 for iPhone apps sales and No.1 for Google apps, which attracts great interests of sponsors in mobile marketing.
  • According to a research company, the market size of smart phone advertisement in Japan is expected to be £777 million in 2013 and £1.466 million in 2017.
  • Advertising for PC is also still growing with the market size of £3,620 million in 2012. Web-search advertisement is particularly growing as a result of new ad-technologies such as SEO, ad exchange, SSP, DSP.

TopWhat are the opportunities?

  • As the market for digital marketing/advertisement is relatively new and is expected to grow in the coming years, Japanese companies are very keen to find innovative ad technologies on digital marketing/advertisement.
  • Especially, advertising for smart phone attracts increasing attention from the industry.
  • Japanese apps developers for mobile device are actively expanding their business overseas. They look for advertising companies who can help promoting their apps overseas by utilising ad technologies.

TopWhy you should take part in this mission

There will be a lot of benefits to take part in this mission to Japan.

  • UK Pavilion – Exposing your business at UK Pavilion at ad:tech to a wide range of Japanese audience, specifically in digital and mobile marketing
  • Network reception and business meeting with Japanese companies – British Embassy will hold a network reception one day before ad:tech for UK delegation and arrange 1-2-1 meetings
  • Meeting room at ad:tech – British Embassy will secure a room for the UK delegation at the venue to be used for business meetings with major Japanese advertising/marketing company
  • Presentation at ad:tech – There will be a series of sessions by exhibitors at a stage in the Innovation zone and British Embassy will secure a slot of  40-50 minutes for UK delegate. An interactive talk by UK participating companies to address the latest movement of digital marketing in the UK would be of interest to Japanese audience.

TopWho should participate in this Mission?

Companies providing products and services in the following areas (not exhaustive):

  • Mobile advertising/marketing
  • Mobile Appilcations
  • SEM/SEO services
  • SNS/big data analysis
  • SSP/DSP (Supply Side Platform/Demand Side Platform)
  • App market analysis
  • Advertising effectiveness measurement
  • Advertising Network/Advertising exchange
  • Online payment system
  • Online Questionnaire
  • WOM (Word of Mouth) Marketing
  • Content Management System
  • Branding
  • Affiliate Marketing
  • RTB (Real Time Bidding)
  • Advertising in game

TopProgramme in Tokyo (provisional)

Mon 16 September (national holiday in Japan)

  • Arrival in Tokyo

Tuesday 17 September

  • AM: Mission Briefing at the British Embassy Tokyo
  • PM: 1-2-1 meetings / demonstrations at the British Embassy
  • Evening: Networking reception

Wednesday 18 September

  • ad:tech Tokyo 2013 at Tokyo International Forum

Thursday 19 September

  • ad:tech Tokyo 2031 at Tokyo International Forum

Friday 20 September

  • Free time for follow up meetings or your own agenda
TopWhat to do next?

For further info contact Steve Crane at Business Link Japan

  • email:
  • +44 (0)7940 177933
  • +44(0)1536 261435