Case Study 9 – Chemistry and Advanced Materials – UK Company developing business in Japan
Home » Case Study 9 - Chemistry and Advanced Materials - UK Company developing business in Japan
Situation
- Client new to market with innovative technology
- Client has experience of Japan, but no local help or resources
- Wanting to build long term R&D business collaborations with a small number of particular Japanese companies.
Action
- Researched the market in Japan to identify potential partners
- Evaluated short list with client and prioritised
- Trained one of our technical team members to understand the complex technology
- Made contact with Japanese companies on the target list
- Introduced technology and dealt with Q&A
- Developed relationships between Japanese and UK company
- Facilitated visits to Japan by client
- Supported attendance at relevant trade shows in Japan.
Result
- At detailed discussion stage for potential license contract in Japan