Case Study 9 – Chemistry and Advanced Materials – UK Company developing business in Japan

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Situation

• Client new to market with innovative technology
• Client has experience of Japan, but no local help or resources
• Wanting to build long term R&D business collaborations with a small number of particular Japanese companies.

Action

• Researched the market in Japan to identify potential partners
• Evaluated short list with client and prioritised
• Trained one of our technical team members to understand the complex technology
• Made contact with Japanese companies on the target list
• Introduced technology and dealt with Q&A
• Developed relationships between Japanese and UK company
• Facilitated visits to Japan by client
• Supported attendance at relevant trade shows in Japan.

Result

• At detailed discussion stage for potential license contract in Japan